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How to Get Ahead in Advertising (DVD)
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A top-notch advertising executive becomes (Richard E. Grant) fed up in the midst of trying to come up with a pitch for a new pimple cream, chucking his job and rebelling against society at large. The cream ultimately may have come in handy, as a boil devel... |
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Advertising by Maria Townsley, ISBN 0538698705
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Business 2000: Advertising is a new way to introduce principles and concepts of advertising. The user is provided with information on the power of advertising, the advertising industry, analyzing your customer, preparing campaign ads, and more. For review ... |
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Advertising Strategies and Tactics: From the Outside/In
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Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals ca... |
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